#content strategy13/09/2025
AI SEO or Vanish: Why Brands Must Be Cited by Gemini, ChatGPT and Copilot
'Brands must adapt SEO to target AI assistants like Gemini and ChatGPT — this explains the shift and practical responses.'
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#content strategy10/09/2025
Replaced While Away: How 'AI Is Cheaper' Is Upending Creative Jobs
'A copywriter returned from family leave to find her role given to AI as a cost-cutting measure, highlighting how automation is reshaping creative careers and why writers must adapt.'